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They walk away with what?

What do you want the listener to take away?

After a group listens to you, what do you want them to think? 

What do you want them to believe? 

What do you want them to do? 

Whatever it is, put your energy and attitude toward it.

Give us reasons to believe it. 

What will we get out of it? 

After the event, you certainly don’t want them thinking: 

“Wow I just heard a lot of information.”

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charlie@charliekrebs.com

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