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“The idea is interesting.” vs. “The idea inspired a revolution.”
“The new law is discriminatory.” vs. “The new law demoralizes the lower class.”
“The sky is a beautiful blue.” vs. “The color of the sky defines the concept of blue.”
The verb “to be” can be conjugated and declined into various tenses and persons such as “is, are, was, were, being, been” but they are all passive and inert. They describe states of being that explain things such as “the universe is enormous” and “that performance was my favorite of the season.
Active verbs tell us about action and move us into new territory.
They intrigue, excite, and stimulate. Look at verbs like: “coerce, captivate, and provoke.” They have what I call going-somewhere-ness. We could make the examples in the previous paragraph active by saying “The size of the universe defies description” and “that performance stood head and shoulders above all the rest.”
Action statements captivate and inspire audiences and if you want to persuade them to greatness, arousing them surpasses explaining.
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